Why High-Ticket Programs Don't Work for Everyone (Especially Those with ADHD)

00:00:01] High Ticket Programs and ADHD: An Unsuccessful Combination

[00:00:01] Jamie Cutino: Hello, beautiful humans.
[00:00:03] Jamie Cutino: It's episode six, and today we want to credit the podcast topic to our friend Ella in the Facebook group.
[00:00:12] Jamie Cutino: Thank you so much, Ella, for giving us this topic.
[00:00:15] Jamie Cutino: I'm super excited to talk about high ticket programs and why this doesn't work for a lot of us ADHD ers.
[00:00:23] Jamie Cutino: But first, I want to also give a shout out to Emily and Sarah, who are new patrons in our Get Shit Done membership.
[00:00:31] Jamie Cutino: I'm so excited to body double with both of you and celebrate getting shit.
[00:00:37] Understanding High Ticket Programs from ADHD Perspective

[00:00:37] Jamie Cutino: Okay, so, all right, back to the topic for today high ticket programs.
[00:00:43] Jamie Cutino: So this question came from Ella, and a lot of actually, people in our community have bought high ticket programs.
[00:00:52] Jamie Cutino: I'm going to take a wild guess that it's for business related things, because a lot of high ticket programs are how to build a business, how to scale a business, things of that sort.
[00:01:02] Jamie Cutino: And a lot of the feedback was, we bought these programs, we did not use them.
[00:01:08] Jamie Cutino: And I want to talk about why a lot of these programs fall flat.
[00:01:13] Jamie Cutino: But I also want to take the high ticket portion out of it because I know some incredible coaches who do charge a pretty penny for their services.
[00:01:26] Jamie Cutino: I will be interviewing some of them later on, and they're incredible humans, but there are some people who create programs that does not work for those of us with ADHD.
[00:01:37] Jamie Cutino: And I'm going to get into why that is.
[00:01:40] The Truth About Business Programs: Jamie Cutino's Perspective

[00:01:40] Jamie Cutino: But before I get into that, let's talk about why we buy the programs.
[00:01:44] Jamie Cutino: Okay, so we buy these programs because we want more, we're seeking more.
[00:01:51] Jamie Cutino: We don't do well in nine to five jobs.
[00:01:54] Jamie Cutino: So a lot of us will end up creating our own businesses because we know how we work best and we can create the environment that works for us.
[00:02:01] Jamie Cutino: And then we don't have to report to an overpaid tool, right, aka your boss.
[00:02:06] Jamie Cutino: So we buy these programs with the thought of, okay, if I buy this program, it's going to be the Hail Mary I've always needed.
[00:02:14] Jamie Cutino: It's going to tell me exactly what I need to do to build my business to be wildly successful, and I'm never going to have to report to an overpaid tool again.
[00:02:22] Jamie Cutino: The problem with a lot of these is that they promise exuberant results.
[00:02:29] Jamie Cutino: They promise that you're going to for sure ten X your income.
[00:02:32] Jamie Cutino: They have no idea who you serve.
[00:02:34] Jamie Cutino: They have no idea what your services are.
[00:02:36] Jamie Cutino: They have no idea how you package them.
[00:02:37] Jamie Cutino: They have no idea your brand voice, and they're giving you this copy and pasted message of how you're going to be able to grow your business.
[00:02:44] Jamie Cutino: But we seek these programs because a lot of us have Impostor syndrome.
[00:02:50] Jamie Cutino: What's?
[00:02:51] Jamie Cutino: Impostor syndrome.
[00:02:52] Jamie Cutino: Well, impostor syndrome is when you believe you cannot do something, probably because you've been taught your entire life that you're not good enough.
[00:03:01] Jamie Cutino: So therefore, we seek outsiders to tell us what we are capable of, how to do something, when really we are wildly creative, we are wildly resourceful, and we are amazing problem solvers.
[00:03:14] Jamie Cutino: And maybe are even better at that thing than the person who is selling the program, who maybe just was really good at targeting their ad to you.
[00:03:23] Jamie Cutino: So the reason we buy these programs is because, one, we have a very high drive to create an amazing life for ourselves and two, a lot of us have impostor syndrome.
[00:03:33] Jamie Cutino: If you buy my program, you'll be able to do all these things and you can't do it by yourself.
[00:03:38] Jamie Cutino: And then we end up believing it because we've been told that we're not good enough our entire lives.
[00:03:42] Jamie Cutino: Okay, so here is the truth about programs.
[00:03:46] Jamie Cutino: Drumroll.
[00:03:47] Jamie Cutino: Do you guys hear my drum roll?
[00:03:50] Jamie Cutino: No matter how good the program is, no matter how easy they say it is to implement, whether it's a copy and pasted template, no matter what it is, you're going to have to do what I call fuck around and find out.
[00:04:06] Jamie Cutino: The reason that you have reached this podcast, this podcast has reached you.
[00:04:11] Jamie Cutino: I mean, is because in my Facebook group I've done the good old fuck around and find out.
[00:04:16] Jamie Cutino: I have figured out what type of content that you are able to get a lot of value out of for in a very short time.
[00:04:23] Jamie Cutino: I used to do a lot more live videos in my group.
[00:04:25] Jamie Cutino: You'll notice I don't really do those anymore because it turns out we've got a really short attention span.
[00:04:31] Jamie Cutino: The last thing that you want to do is sit through a five minute video where I'm giving you content you like to receive it better with audio.
[00:04:39] Jamie Cutino: And I found that out from the good old F around and find out no matter how good these programs are, you're going to have to test it out within your audience to see is it actually working?
[00:04:51] Jamie Cutino: Does it work when I use that copy and pasted template?
[00:04:54] Jamie Cutino: Do I need to make it a little bit edgier so it actually sounds like me?
[00:04:58] Jamie Cutino: And this is something I actually did recently with trying to learn how to do my emails.
[00:05:05] Jamie Cutino: I am promoting my body, doubling my get shit done membership and took these emails that this expert said, do these emails and a lot of people will opt in.
[00:05:17] Jamie Cutino: There were some opt ins, but I'm going to take a wild guess that if I go and I change that wording to where it sounds a little bit more like me, that people are more likely going to want to join.
[00:05:26] Jamie Cutino: Because if it doesn't have an F word in it, then it's probably not really coming from my mouth, right?
[00:05:32] Jamie Cutino: So anyway, no matter what program it is F around and find out, it's going to have to be tweaked in some way, shape or form.
[00:05:41] Jamie Cutino: And for somebody to guarantee for you to have these results of exponentially growing your business.
[00:05:47] Jamie Cutino: It's incredibly unethical and they have no idea how your audience is going to respond to whatever they are teaching.
[00:05:57] Jamie Cutino: Okay?
[00:05:57] Jamie Cutino: There are very basic principles such as you should have a website, you should have a lead generator of some sort where you're collecting emails that's putting your people through a sales sequence via email and then a nurture sequence.
[00:06:13] Jamie Cutino: And there should be some type of long form content to where your people can get to know you better and then have a website that's optimized for conversions.
[00:06:23] Jamie Cutino: Those are very basic things.
[00:06:25] Jamie Cutino: Sure, everyone should have those for the most part.
[00:06:28] Jamie Cutino: Although I know a lot of people or I know at least a few people that don't have a website and are wildly successful too.
[00:06:33] Jamie Cutino: But other than those very basics, you're going to have to mess around and find out what actually works for you, what actually works for your business, what actually works for your audience.
[00:06:44] Jamie Cutino: Everything will need to be tested, from your pricing, from your advertising, to how your audience likes to receive content.
[00:06:52] Jamie Cutino: All of that needs to be tested.
[00:06:55] Why we don't finish the courses we buy and how to make most out of them

[00:06:55] Jamie Cutino: So let's talk about why some of these courses or why we don't finish the courses that we buy.
[00:07:06] Jamie Cutino: And this is coming from someone that has also bought.
[00:07:10] Jamie Cutino: I know there was one high ticket course that I bought that I implemented some of their strategies for social media.
[00:07:17] Jamie Cutino: And it turns out that if you sound like an effing robot that people with ADHD see through your bullshit meter and they're not going to respond to it.
[00:07:24] Jamie Cutino: So I don't do that anymore.
[00:07:27] Jamie Cutino: But one of the reasons that we don't get through these programs is one that we forget that they exist.
[00:07:33] Jamie Cutino: So what happens?
[00:07:34] Jamie Cutino: We buy this program with all these hopes and aspirations, it's going to fix everything in our business and then we kind of forget that it exists.
[00:07:41] Jamie Cutino: After we buy it, that dopamine is gone.
[00:07:43] Jamie Cutino: The excitement of, oh, I'm going to have all these modules, I'm going to learn so many things.
[00:07:47] Jamie Cutino: And then what happens?
[00:07:49] Jamie Cutino: The same thing that happens when we buy anything.
[00:07:51] Jamie Cutino: The excitement is gone and then it's time to implement the things.
[00:07:56] Jamie Cutino: And you know what's not fun, guys?
[00:07:57] Jamie Cutino: You know what's not fun in a business?
[00:07:59] Jamie Cutino: Implementing things, changing them, trying them out the good old fuck around and find out it's not that much fun.
[00:08:06] Jamie Cutino: It's a long game.
[00:08:07] Jamie Cutino: And that's why a lot of times we're really good at buying these programs.
[00:08:12] Jamie Cutino: We're really good at having these big aspirations.
[00:08:14] Jamie Cutino: Just buying the program gives us ideas of how we're going to have this amazing big business.
[00:08:20] Jamie Cutino: The thoughts themselves are going to give us dopamine, but when it comes to actually implementing them, not so much fun.
[00:08:26] Jamie Cutino: And that's why a lot of us who have bought these programs have not finished them.
[00:08:31] Jamie Cutino: Okay, another thing that you may not have built into a program is that there's not reminders to go back into it.
[00:08:43] Jamie Cutino: So a lot of these programs, they don't have text reminders or email reminders or it's not a drip course.
[00:08:49] Jamie Cutino: It's to where you can binge all the content as soon as you get it, which sounds amazing to those of us with ADHD, because, again, when you're binging a course, you're getting a lot of dopamine.
[00:08:58] Jamie Cutino: The implementation is what isn't going to give you that much dopamine.
[00:09:01] Jamie Cutino: So binging the course, not having a plan to implement it, not having a strategy of when you're going to listen to the content, when you're going to implement it, and then when you're going to measure if it actually worked.
[00:09:15] Jamie Cutino: So that's why a lot of us with ADHD do not even end up finishing these programs, is because there was not a built in system to remind you that it exists.
[00:09:26] Jamie Cutino: Therefore, it ends up being a really cute and expensive thing that's in your Google hard drive.
[00:09:32] Jamie Cutino: Okay?
[00:09:34] Jamie Cutino: So if you have a course and you're like, But Jamie, I have a course, I think it's actually pretty good.
[00:09:40] Jamie Cutino: I just need to know how to freaking use it.
[00:09:43] Jamie Cutino: I'm going to have you get that course.
[00:09:44] Jamie Cutino: I'm going to have you dust it off.
[00:09:46] Jamie Cutino: Go get your swiffer.
[00:09:47] Jamie Cutino: Just dust that thing right back off, okay?
[00:09:50] Jamie Cutino: And this is what you're going to do, because whoever created the course didn't do this because they obviously don't know how to work with amazing ADHD brains.
[00:09:58] Jamie Cutino: Shame on them.
[00:09:58] Jamie Cutino: No, not actually shame on them.
[00:10:00] Jamie Cutino: They might have ADHD themselves and now know how to set this up in an ADHD friendly way.
[00:10:04] Jamie Cutino: But anyway, what you're going to do, my friend, is you are going to pick a day out of the week, okay?
[00:10:11] Jamie Cutino: You're going to pick a day out of the week.
[00:10:12] Jamie Cutino: You're going to pick a time that you're going to work on your business, okay?
[00:10:17] Jamie Cutino: Just pick a day.
[00:10:18] Jamie Cutino: Pick a time.
[00:10:19] Jamie Cutino: And what you're going to do is on that day, you're going to watch one module of the damn program.
[00:10:26] Jamie Cutino: I can already hear you.
[00:10:27] Jamie Cutino: But Jamie, there's so many modules.
[00:10:30] Jamie Cutino: I can't just listen to one.
[00:10:31] Jamie Cutino: Yes, you can.
[00:10:32] Jamie Cutino: You haven't even had this thing out in the last, what, six months?
[00:10:35] Jamie Cutino: You can do one module.
[00:10:36] Jamie Cutino: It won't kill you to do just one.
[00:10:38] Jamie Cutino: I promise you.
[00:10:39] Jamie Cutino: What you're going to do is you're going to pick a time, put it in your calendar.
[00:10:44] Jamie Cutino: I'm not talking about just oh, I know.
[00:10:46] Jamie Cutino: I'm working on it on Wednesday, 02:00 P.m.
[00:10:48] Jamie Cutino: No Queen, you're going to get out your calendar right now, and you're going to schedule that time in your calendar.
[00:10:55] Jamie Cutino: Now.
[00:10:55] Jamie Cutino: You're going to put reminders for an hour prior to when you want to start working on it, 30 minutes prior to when you want to start working on it, ten minutes prior to when you want to start working on it, and if you need another push, five minutes prior to when you want to start working on it.
[00:11:08] Jamie Cutino: So that by the time that it is time to work on your business, on the course your brain has from whatever you were previously doing to doing that one thing, okay?
[00:11:22] Jamie Cutino: And I highly recommend that you take a little bit of time between modules to test and see, did that thing that you implemented work?
[00:11:30] Jamie Cutino: If not, we'll tweak it for the next week.
[00:11:32] Jamie Cutino: You might not be doing the next module for a few different weeks.
[00:11:36] Jamie Cutino: The way to a successful business is testing.
[00:11:41] Jamie Cutino: Efficient testing.
[00:11:43] Jamie Cutino: Test small things, test them often, and once you fail enough, you'll have enough pieces of the puzzle together to where things start making sense and your business starts to grow.
[00:11:53] Jamie Cutino: Okay?
[00:11:55] Jamie Cutino: And I think we talked about those things.
[00:12:00] Jamie Cutino: Turns out I have ADHD, and I have to take notes on things before I start this podcast.
[00:12:04] Jamie Cutino: Can you believe it?
[00:12:04] Jamie Cutino: Wow.
[00:12:05] Jamie Cutino: Wowzers.
[00:12:07] Jamie Cutino: And here's the hard truth.
[00:12:09] Jamie Cutino: Here's the hard truth, guys.
[00:12:10] Jamie Cutino: No single program is going to save your business.
[00:12:12] Jamie Cutino: I know you're getting those ads targeted at you, but Jamie, I don't think you saw this one.
[00:12:18] Jamie Cutino: Really cool program queen.
[00:12:20] Jamie Cutino: It might help your business, but it's not going to save you.
[00:12:22] Jamie Cutino: You're still going to have to test everything that is in that program.
[00:12:26] Jamie Cutino: You are still going to have to modify it to your brand voice.
[00:12:29] Jamie Cutino: You're still going to have to do a lot of work, even if that program is amazing.
[00:12:36] Jamie Cutino: Because guess what?
[00:12:40] Jamie Cutino: That program was meant to target people like you.
[00:12:42] Jamie Cutino: That program was not meant to target people like your audience.
[00:12:47] Jamie Cutino: That business does not have your brand.
[00:12:51] Jamie Cutino: Nobody knows your business better than you do, which is why you're going to have to test everything.
[00:12:56] Unconventional Methods of Achieving Success with ADHD

[00:12:56] Jamie Cutino: Okay?
[00:12:57] Jamie Cutino: And here's another thing I want to talk about.
[00:13:00] Jamie Cutino: A lot of us with ADHD are brilliant problem solvers, and we have been taught our entire lives that we do things wrong, that we're not doing things good enough, that we need to try harder.
[00:13:14] Jamie Cutino: But I'm going to talk to you about a little story about someone you may know.
[00:13:19] Jamie Cutino: Her name is Jamie.
[00:13:20] Jamie Cutino: Just joking.
[00:13:21] Jamie Cutino: Talking about myself.
[00:13:21] Jamie Cutino: But anyway, I was able to land not one Ted Talk, but I've been accepted for a second one.
[00:13:30] Jamie Cutino: I was on a reality show for entrepreneurs, and I was also on two of the top ADHD podcasts.
[00:13:40] Jamie Cutino: And the way that I got on all of those things was incredibly, incredibly, I can't talk today unconventionally.
[00:13:47] Jamie Cutino: The way that I got a Ted Talk the first time is that I sent the most absurd emails to about ten different TEDx coordinators, pretty much begging them for an opportunity to talk to me about them fulfilling my dream of being an ADHD advocate.
[00:14:02] Jamie Cutino: I sent that out to at least ten people until I got one response months later.
[00:14:09] Jamie Cutino: But I know people who've been trying to get a Ted Talk for years and haven't been able to do it.
[00:14:13] Jamie Cutino: Now, after I got that Ted Talk, I was still asking people, how do you get yourself into press?
[00:14:20] Jamie Cutino: How do you get yourself into these media opportunities when I should really be teaching a course about how to do it?
[00:14:25] Jamie Cutino: Because my way is unconventional.
[00:14:27] Jamie Cutino: But guess what?
[00:14:28] Jamie Cutino: It gets the job done.
[00:14:30] Jamie Cutino: The way that I got the second TEDx Talk is because I contacted the coordinators from their Facebook group with an idea and also a very unconventional message where we connected really quickly.
[00:14:44] Jamie Cutino: The coordinator, I assume, also has ADHD with the way that she was talking, and she's just an awesome person, but we connected very quickly.
[00:14:51] Jamie Cutino: Therefore, she wanted to meet with me.
[00:14:53] Jamie Cutino: I went to that event because they had an event coming up, met with her, had another phone conversation.
[00:14:59] Jamie Cutino: Yes, I definitely want you for a Ted Talk.
[00:15:02] Jamie Cutino: Applying for the reality show, you had to do submit video responses to questions.
[00:15:11] Jamie Cutino: That was after the fourth go around of the interview process or the casting process.
[00:15:18] Jamie Cutino: But not only did I answer those questions, I made an additional very unconventional video of the ten reasons why they want me on their show.
[00:15:27] Jamie Cutino: Now, I was told by the host of that show I don't know if you guys have heard of The Challenge on MTV, but Wes Bergman, he is the host of that show, but also I'm out to talk to the casting director at length, and they both said that they greenlit me being on that show very quickly.
[00:15:50] Jamie Cutino: Now, did I do things incredibly professional?
[00:15:52] Jamie Cutino: Absolutely not.
[00:15:53] Jamie Cutino: Did I do what any of the experts say to do when you're trying to pitch yourself?
[00:15:57] Jamie Cutino: Absolutely fucking not.
[00:15:58] Jamie Cutino: But guess what?
[00:15:59] Jamie Cutino: It worked.
[00:16:00] Jamie Cutino: And I have had more media inquiries in the last year than a lot of people that I know have been in business for quite a long time.
[00:16:08] Jamie Cutino: And I've only been at this for about a year and a half now.
[00:16:11] Jamie Cutino: So what I want to say is that you are a lot more brilliant than you're giving yourself credit for.
[00:16:15] Jamie Cutino: You are a lot more resourceful than you're giving yourself credit for, and you know a lot more than you're giving yourself credit for.
[00:16:25] Jamie Cutino: If you have an idea of, oh, maybe this will work, how about you just go try it?
[00:16:29] Jamie Cutino: Just try the damn thing.
[00:16:31] Jamie Cutino: You do not need another course to save your butt.
[00:16:35] Jamie Cutino: If you are not sure about the absolute basics of building a business, you're welcome to come into the Facebook group that I have and talk to business owners.
[00:16:46] Jamie Cutino: I will give as much free advice as I can because I do not do business coaching partly for that reason, because a lot of it is so much figure F around and find out.
[00:16:57] Jamie Cutino: And I don't feel right charging for their F around and find out time.
[00:17:03] Jamie Cutino: But talk to people who are successful in business, get some basics and then try things out, okay?
[00:17:10] Jamie Cutino: Before you buy that program or hire that coach or make sure that that person works with neurodivergent individuals and has a track record of their clients becoming very successful again, I'll be interviewing some people that fall into that group on this podcast because I think very highly of them.
[00:17:32] Jamie Cutino: But a lot of people are selling programs that are promising things that they really shouldn't be promising, which is super not ethical, and I am just way too effing ethical to do anything like that.
[00:17:46] Jamie Cutino: So anyway, if you have been listening to this from in your car on your way to work, don't you worry, because in the Show Notes there's going to be a link.
[00:17:56] Jamie Cutino: If you press that link, it's going to give you a guide of everything we talked about today from why we buy these programs, why they don't work for us.
[00:18:06] Jamie Cutino: If you have a program, how to make sure that you end up finishing the damn thing, and my good old spiel about f around and find out, to leading you to success in your business.
[00:18:22] Jamie Cutino: I can't wait to do the second Ted Talk and for it to be released, because that has a lot to do with failing yourself to success.
[00:18:28] Jamie Cutino: But I won't give away everything, mostly because it's not done yet.
[00:18:34] Jamie Cutino thanks patrons and invites listeners to join the 'Get Shit Done' membership

[00:18:34] Jamie Cutino: All right, my friends, I want to thank Emily and Sarah again for being patrons.
[00:18:38] Jamie Cutino: Thank you so much for being part of the Get Shit Done membership.
[00:18:43] Jamie Cutino: And if you are looking for an amazing community to get shit done with, that also consists of just women with ADHD.
[00:18:51] Jamie Cutino: There's a link in the Show Notes for that, don't you worry.
[00:18:54] Jamie Cutino: And thank you so much, Ella, for the amazing Topic recommendation.
[00:18:58] Jamie Cutino: I really appreciate you.
[00:19:00] Jamie Cutino: If you are not yet in the Facebook group, please join.
[00:19:05] Jamie Cutino: I'm happily accepting podcast topics all of the time because this is free resource I am creating directly for you.
[00:19:13] Jamie Cutino: Okay, my friends, have fun fuck around and finding out, and I will talk to you next time.
[00:19:19] Jamie Cutino: Okay, bye.